Nowadays, it is more common to see the digital signage in the public. A comprehensive audiovisual communication strategy by using a group of monitors displaying the advertisement is an emerging trend applying on digital signage. With flexible AV-over-IP solution, it perfectly meets a variety of needs, such as reducing the cost of cabling installation, centrally managing all the devices, and creating extensive customized promotion. Cost-effectiveness With IP-based network configuration, it eliminates the demand for cabling installation. Due to all the connections are established via Ethernet network, it reduces the expense of extra mounting brackets. That is to say, an AV-over-IP digital signage is an affordable and cost saving choice for the company. Centralized management Unlike the conventional AV, the cutting-edge AV-over-IP unifies all display application by software. The audiovisual system is centrally deployed with a high-performance platform. Besides, the flexibility of central control makes it easy to feed your requirement. Take multi casting system for example. The content is instantly distributed from single-channel to multiple destinations — all by a control center. Customized promotion Instead of a single screen display, the larger digital signages are increasingly installed from airport to convenience stores. The high demands on pursuing the video quality, adding more endpoints can be easily solved. In addition, AV over IP helps the target messaging more efficient and easy to deploy, which is suitable for customization.